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Journal Articles
Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing
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Journal of Business & Industrial Marketing (2021) 36 (12): 2139–2149.
Published: 07 March 2020
...Yun Wang; Michel Rod; Qi Deng; Shaobo Ji Purpose Based on an organizational capability perspective, this paper aims to propose a development model for social media analytics (SMA) capability that can be applied to business-to-business (B2B) marketing, with the aim of facilitating the use...
