Keywords: Arbitrage
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Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (4): 246–257.
Published: 01 July 2001
... of this limitation, an alternative measure of risk may be provided by the Arbitrage Pricing Theory (APT) (Ross, 1976). According to the APT, required rates of return are a function of a firm’s sensitivity to several macro‐economic factors. As further developed by Roll and Ross (1980; 1984), APT attributes...

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