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Keywords: Asian emerging economies
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Journal Articles
How guanxi networking matters in the relation between market orientation and innovation in Asian emerging economies – the case of Markor
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Journal of Business & Industrial Marketing (2019) 34 (4): 836–849.
Published: 25 October 2018
...Henry F.L. Chung Purpose Research focusing on the relation between market orientation and innovation in the Asian emerging economy is limited. The purpose of this study is to advance the extant literature by investigating the relations among market orientation, guanxi networking and innovation...
