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Keywords: Aspect based sentiment analysis
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Journal Articles
Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (12): 2684–2698.
Published: 26 September 2024
.... Returns management Gamification Octalysis Theory of planned behaviour Aspect based sentiment analysis RQ2. How can gaming elements be incorporated as a unified framework into the existing returns management process to reduce the barriers? To answer RQ2, we suggested...
