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Keywords: Assets management
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Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (4): 49–54.
Published: 01 April 1992
... the management of four key areas: strategy management, cost management, asset management and organization management. Concludes that marketers must be more concerned with productivity in order to sustain customer satisfaction, healthy margins and market share in the competitive 1990s. © MCB UP Limited 1992...

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