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Keywords: Attitude
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 11–27.
Published: 02 January 2026
...Ludovica Zocco; Giuseppe Pedeliento Purpose The purpose of this paper is to explore the key drivers influencing B2B buyers’ adoption of remanufactured products ( REMAN ). Using the theory of reasoned action, it examines psychological, economic, environmental and social factors shaping attitudes...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 82–95.
Published: 30 April 2024
...Jose Matas; Nieves Perez; Laura Ruiz; Marta Riquelme-Medina Purpose This study aims to investigate the interplay between a proactive attitude towards disruptions – supply chain disruption orientation – and supply chain resilience, increasing our understanding of their influence on reducing...
Journal Articles
Drivers of managers’ affect (emotions) and corporate website usage: a comparative analysis between a developed and developing country
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Journal of Business & Industrial Marketing (2021) 36 (6): 962–976.
Published: 14 October 2020
... in the US sample; in the Kuwaiti sample, Web knowledge influences Web expertise but does not influence affect. The findings in both studies reveal that managers’ knowledge about the Web has a positive effect on their attitude toward a business website. For Kuwaiti managers, Web expertise has a positive...
