Keywords: Attitude surveys
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Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 28–43.
Published: 01 March 1993
... in the external environment of firms. Assumes that price itself includes multiple dimensions which combine to form an overall strategy. Describes the results of a survey of a cross‐section of firms in South Africa. Draws a number of implications for theory and practice. © MCB UP Limited 1993 Attitude...

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