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Keywords: Automated content analysis
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (5): 1077–1091.
Published: 26 December 2023
... Automated content analysis B2B salespeople In 1943, General Robert Wood Johnson – one of the founders of Johnson and Johnson –articulated the firm’s credo through a mission statement that would guide the company’s future. An early example of what would be termed “corporate culture,” Johnson...
