Keywords: Automation
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (1): 23–32.
Published: 01 January 2005
...Stephan F. Gohmann; Robert M. Barker; David J. Faulds; Jian Guan Purpose This paper examines how perceptions about salesforce automation (SFA) systems are influenced by the perceived accuracy of the information the system provides. Design/methodology/approach Three hypotheses are tested...
Journal Articles
Journal Articles

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