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Keywords: Automation
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Journal Articles
Mitigating the effects of COVID-19: an exploratory case study of the countermeasures taken by the manufacturing industry
Available to Purchase
Journal of Business & Industrial Marketing (2021)
Published: 27 September 2021
... of the COVID-19 pandemic. For instance, they are relying on the automation process, transferring new and updated knowledge to the current and new suppliers, managing workforce diversity, understanding the impact of demand’s disruption, managing the ecosystem and finally using digital technologies to mitigate...
Journal Articles
Salesforce automation, perceived information accuracy and user satisfaction
Available to Purchase
Journal of Business & Industrial Marketing (2005) 20 (1): 23–32.
Published: 01 January 2005
...Stephan F. Gohmann; Robert M. Barker; David J. Faulds; Jian Guan Purpose This paper examines how perceptions about salesforce automation (SFA) systems are influenced by the perceived accuracy of the information the system provides. Design/methodology/approach Three hypotheses are tested...
Journal Articles
Salesforce automation and the adoption of technological innovations by salespeople: theory and implications
Available to Purchase
Journal of Business & Industrial Marketing (1997) 12 (3-4): 196–208.
Published: 01 June 1997
...Madhavan Parthasarathy; Ravipreet S. Sohi In the past few years, organizations have spent millions of dollars adopting salesforce automation (SFA) systems, and this trend continues to grow. Despite its significance, very little academic research has been devoted to understanding the factors...
Journal Articles
Salesforce automation issues prior to implementation: the relationship between attitudes toward technology, experience and productivity
Available to Purchase
Journal of Business & Industrial Marketing (1997) 12 (3-4): 209–219.
Published: 01 June 1997
... a salesforce. © MCB UP Limited 1997 Automation Salesforce Technology The results of this study reveal some significant findings regarding the relationships between job experience, productivity and salespeople’s attitudes toward computer technology. As one might expect, a significant...
