Keywords: Automotive industry
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Journal of Business & Industrial Marketing (2021) 36 (11): 1962–1974.
Published: 04 April 2020
... on the sample of 1,098 observations related to the global automotive industry to test the research hypotheses. Findings Findings show that GNC enhances firm performance and innovation outcomes. In addition to GNC, structural characteristics such as network size, network position and network diversity have...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (5): 1016–1029.
Published: 04 June 2019
...? RQ2. Which influential factors affect the perception of pie-sharing fairness in the first place? For empirical data, we analyzed 147 buyer-supplier NPD partnerships within the automotive industry using structural equation modeling (SEM) in SPSS AMOS. 10 11 2018 28 02 2019 01...
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (2): 115–131.
Published: 01 February 2011
...Allard C.R. van Riel; Veronica Liljander; Janjaap Semeijn; Pia Polsa Purpose The automotive industry in the European Union (EU) faces a sharply reduced regulatory environment, with Block Exemption (1400/2002). Economists have predicted fundamental changes in the market as a result of the modified...
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Journal of Business & Industrial Marketing (2008) 23 (5): 287–300.
Published: 13 June 2008
... Supplier relations Price positioning Automotive industry An executive summary for managers and executive readers can be found at the end of this article. From the earliest days of theory building, channel and subsequently supply‐chain strategy has revolved around issues associated with role...
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