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Keywords: B2B customers
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2432–2441.
Published: 27 January 2022
... Publishing Limited Licensed re-use rights only Legitimacy Customers B2B startups Entrepreneur Product B2B customers “I must have met with 100 purchasing managers in the last few days, but there is little to show for it. It is so difficult to get traction, to break in […] to get your foot...
