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Keywords: B2B e-services
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Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (4): 767–778.
Published: 16 November 2018
.... perception of risk and convenience (Lu et al., 2016 ; Villa et al., 2018). In addition, most of the studies refer to the adoption of e-services and the online environment for large companies and SMEs. There is a lack of studies addressing B2B e-service purchase for the micro- and small...
