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Keywords: B2B experiences
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 994–1007.
Published: 16 April 2025
... by emphasizing its specific experiential values. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Augmented reality (AR) AR experience B2B experiences Stakeholder approach Customer experience Experiential value With AR investments...
