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Keywords: B2B export performance
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (7): 1406–1418.
Published: 25 December 2023
... governance from the emerging market perspective. Organizational learning Strategic guanxi networking Co-creation marketing strategy B2B export performance Emerging market export ventures Henry F.L. Chung can be contacted at: h.chung@massey.ac.nz 26 05 2023 29 10 2023...
