...Lei Huang; LiHong Xiang; Chaoyan Wu Purpose Although the deployment of diverse brand capabilities is essential for business-to-business (B2B) firms to adapt to changing industrial market demands, the understanding of how brand ambidexterity (BA) influences brand performance (BP) remains limited...

... Emerald Publishing Limited Licensed re-use rights only B2B firms Digitalization Fuzzy inference system Industrial supplier selection Resilience Sustainability Viable VUCA world We live in a VUCA world characterized by rapid changes and international complexities, including global...

... manufacturing and service business-to-business (B2B) firms. Findings Contrary to prior research, the results reveal that nonfinancial incentives have a stronger impact on work motivation in the postpandemic era. This enhanced work motivation, in turn, contributes to knowledge sharing, with transformational...

... that they are satisfied with. In addition, social media can be used for after-sales service, getting sales leads, engaging with key influencers, building the company’s reputation and enhancing the industry status of key individuals. B2B firms need to exploit the capabilities of processing massive amounts of data to get...