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Keywords: B2B marketing strategy
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Journal Articles
Barriers and facilitators of B2B degree of digital use and brand engagement: an integration of technology and behavioral perspectives
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Journal of Business & Industrial Marketing (2023) 38 (12): 2793–2810.
Published: 15 June 2023
... sellers. Deviprasad Ghosh can be contacted at: efpm04018@iiml.ac.in 05 09 2022 02 03 2023 29 04 2023 19 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only B2B marketing strategy Degree of digital use Brand...
