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Keywords: B2B online catalog
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 290–302.
Published: 22 August 2022
... only B2B marketing Digital transformation Resistance to innovation B2B online catalog Marketing digitalization It has been well established among academic researchers and company executives that innovation drives the marketplace for both B2B and B2C products and services [ 1 ]. New...
