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Keywords: B2B sales process
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 568–592.
Published: 11 May 2022
... between functional teams continues to attract research attention. Past research has given more attention to conflicts between marketing and sales teams than to triadic interface conflict between custom-focused teams and their sub-conflicts in a business-to-business (B2B) sales process. The purpose...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (6): 990–1009.
Published: 01 December 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only The purpose of this paper is to understand marketing–sales–service (M-S-S) interface from the point of how social media marketing (SMM) platforms are prioritized and associated business-to-business (B2B) sales process...
