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Keywords: B2B service innovation
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Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 984–1000.
Published: 24 September 2018
... than under a low level. Practical implications The results of this study provide specific managerial guidelines for how to effectively manage organizational mechanisms to enhance IT B2B service innovation performance. Originality/value This study contributes to the literature of service...
