... Sourcing efficiency Management tools Service sourcing B2B services Service purchasing Supply management Facility management Business services In light of the growing service economy (Ellram and Tate, 2015), as well as globalization and trends of specialization and externalization (Busi...

... that multi-homing is a concern for SPs, deciphering the attitudinal factors that distinguish multi-homers and single-homers in a loyalty framework, and confirming the influence of perceived risk dimensions on multi-homing. Thus, the study has several theoretical and practical implications for B2B services...

... orientation impacts B2B service brand equity were examined by structural equation modeling technique. Findings – The research findings indicate: a company with high level of brand orientation will both actively communicate its brand to customers and implement internal branding among employees; internal...

... Publishing Limited 2014 Service development B2B services Modular strategies Modularization Service deployment Service modularity As manufacturing firms attempt to remain competitive (Jacob and Ulaga, 2008) and increase their efforts in developing new services in addition to their core...

...) companies. The research aims to compare companies focusing on service offerings to those focusing on product offerings. Design/methodology/approach The study is based on survey data. Findings Despite the emergence of service‐dominant logic, B2B service and product companies still differ in how sales...