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Keywords: BMDA
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (7): 975–994.
Published: 01 April 2026
...Qiansong Zhang; Rui Yang; Taiwen Feng Purpose The purpose of this study is to holistically understand the synergistic effects of big data analytics capability, paradox cognition, and business environment. Business model design ambidexterity ( BMDA ) has become a significant firm-level initiative...

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