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Keywords: Balance
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Journal Articles
Small firm coopetition – the missing links: coopetitive tension, balance and value
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Journal of Business & Industrial Marketing (2022) 37 (11): 2247–2259.
Published: 07 December 2021
...Brett Letcher; Margarietha de Villiers Scheepers; Wayne Graham Purpose This paper aims to explore small firm perceptions of coopetition, focusing on coopetitive tension, balance and value appropriation realised in dyadic relationships, not considered holistically in previous research. Design...
