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Keywords: Balance of obligations
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (4): 275–285.
Published: 06 April 2012
.... The second relevant perspective comes from organizational research, where the perceived balance of obligations has also been linked to affective commitment. Shore and Barksdale (1998) found that when an individual perceives a balance between his/her own obligations and those of the other party...

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