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Keywords: Bao (reciprocity)
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Journal Articles
The ethic of bao and supplier-buyer relations in China: an empirical test
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Journal of Business & Industrial Marketing (2023) 38 (11): 2431–2445.
Published: 14 March 2023
...Wanxing Jiang; Ji Li Purpose Based on a review of the Chinese ethic of bao (reciprocity), this paper aims to study the issue of reciprocity of trust at firm level by analyzing multiple-source data while controlling for the effects of several contextual variables. Design/methodology/approach...
