Skip to Main Content
Keywords: Bao (reciprocity)
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (11): 2431–2445.
Published: 14 March 2023
...Wanxing Jiang; Ji Li Purpose Based on a review of the Chinese ethic of bao (reciprocity), this paper aims to study the issue of reciprocity of trust at firm level by analyzing multiple-source data while controlling for the effects of several contextual variables. Design/methodology/approach...

or Create an Account

Close Modal
Close Modal