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Keywords: Base of the pyramid
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (5): 889–901.
Published: 09 November 2023
... ”, Journal of Business Research , Vol. 128 , pp. 719 - 727 . Aman , S. and Seuring , S. (2021), “ Interestingly it’s innovation: reviewing sustainability performance management in the base of the pyramid (BoP) ”, Technovation , Vol. 112 , p. 102394 . Amaya Rivas , A.A. and Wu...
