... approach toward business customers’ dissatisfaction through broader models of response behavior (Hibbard et al., 2001). Arnold (1960) raises the appraisal theory for the first time, examining different emotional responses to similar situations or events from different persons (Moors et...

... conducts green marketing to promote products. Similar to Yang et al. (2013) , Nie and Du (2017) and Sharma and Jain (2019) , assume that the retailer exhibits fairness concern behavior. Three scenarios are considered: channel members are fairness-neutral, the manufacturer considers...