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Keywords: Behavioral economics
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Journal Articles
IMP: it’s time to get emotional! Understanding the role of negative emotions in dynamic decision-making processes
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (12): 2151–2163.
Published: 27 May 2020
... to develop the IMP approach further by acknowledging the importance of individuals who act and make decisions on behalf of their companies. Design/methodology/approach This study is conceptual. By examining the IMP studies in combination with decision-making literature from behavioral economics...
