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Keywords: Best worst method (BWM)
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (1): 128–145.
Published: 08 April 2021
... hybrid approach called best worst method (BWM) to evaluate the discerned barriers. BWM technique is espoused to appraise the SCF barriers, so that the decision-makers can rationally comprehend the reason behind dominance of one barrier over other. Although such an assessment may possibly vary...
