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1-3 of 3
Keywords: Biotechnology
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Journal Articles
The relationship between organizational characteristics and membership of a biotechnology industry board-of-directors-network
Available to Purchase
Journal of Business & Industrial Marketing (2015) 30 (3-4): 312–323.
Published: 01 May 2015
... of the biotechnology industry. Accessing and integrating external knowledge is key to an organization’s success within innovative industries. This can occur through inter-organizational networks such as the BoD-network. Design/methodology/approach – The authors apply a network analysis method (Robins...
Journal Articles
Location determinants of market expansion in China’s second-tier cities: a case study of the biotechnology industry
Available to Purchase
Journal of Business & Industrial Marketing (2015) 30 (2): 139–152.
Published: 02 March 2015
...Kung-Jeng Wang; Yuliani Dwi Lestari; Tsau-Tang Yang Purpose – This study aims to examine the location determinants of market expansion of the biotechnology industry to China’s second-tier cities. Design/methodology/approach – The authors involved 68 top management officials...
Journal Articles
An examination of buying centres in Irish biotechnology companies and its marketing implications
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Journal of Business & Industrial Marketing (2006) 21 (5): 266–280.
Published: 01 August 2006
...Paul Howard; Declan Doyle Purpose This research is a qualitative study which aims to investigate the intricacies of organisational buying behaviour in the context of the Irish biotechnology industry. Particularly the research seeks to focus on the phenomenon of buying centres as the core decision...
