... on the industrial marketing and purchasing literature on USOs and their development. The concepts of activity links, resource ties and actor bonds are used as a starting point for capturing the content and dynamics of the interaction. The empirical part of the paper consists of four case studies captured through...

... on the relationship. The paper contributes to the evolving bonding discussion in business relationships as well as indicates ways to use mobile technology effectively in a business relationship. © Emerald Group Publishing Limited 2012 Within the business relationship discussion special attention is given...