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Keywords: Bordeaux Châteaux
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Journal Articles
Social media use in a multistage wine business model with the emergence of wine tourism
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (10): 1909–1935.
Published: 24 October 2025
... on one of the most esteemed pillars of the wine industry, the Bordeaux Châteaux, renowned for their distinctive and idiosyncratic multi-stage marketing approach. These châteaux have strategically leveraged social media to engage both existing and potential consumers, while maintaining traditional...
