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Keywords: Born global firms
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Journal Articles
The effect of standardized advertising, managerial ties and born global orientation on export performance
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (12): 2653–2672.
Published: 20 September 2024
... to test the hypotheses. Findings The findings demonstrate that standardized advertising has a significant effect on export performance and this relationship is positively moderated by business ties. Such effect is particularly enhanced for born global firms (than nonborn global firms). However...
Journal Articles
Understanding networking dynamics in born global firms’ internationalization: balancing the mix of physical and virtual networking in B2B markets
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Journal of Business & Industrial Marketing (2023) 38 (3): 494–506.
Published: 07 April 2022
...Anita Ellen Tobiassen; Inger Beate Pettersen Purpose This paper aims to explore how born global firms (BGs) in business to business (B2B) markets balance the mix of physical and virtual networking through social media to gain access to resources throughout their internationalization process...
