Keywords: Boundary spanning
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1295–1315.
Published: 24 January 2023
... and the opportunities such projects provide. The findings can also be used to enhance relationships between firms and their customers, providing customer value. This work builds on research that explores the creation of value from data and how value is created in boundary spanning contexts. This study expands...

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