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Keywords: Boundary spanning
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1295–1315.
Published: 24 January 2023
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Despite data being a hot topic, little is known about how data can be successfully used in interactions in business-to-business relationships, specifically in the boundary spanning contexts of firms working together to use...

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