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Keywords: Bricolage
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (7): 1453–1468.
Published: 30 July 2025
... of bricolage, a strategy of recombining and reusing available resources to address new problems and opportunities, in the relationship between environmental turbulence and BMI, and the moderating role of chief executive officer (CEO) passion. Design/methodology/approach The study uses a partial least...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (12): 2716–2744.
Published: 16 October 2024
... decision-making logics, including experimentation, affordable loss, flexibility and pre-commitment as components of effectuation, alongside causation and bricolage and their synergistic effects on firm growth. Design/methodology/approach This study uses a multi-phase, discovery-oriented approach...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 521–536.
Published: 07 September 2023
...Juyeon Lee; Taekyung Park Purpose Growing attention has been paid to bricolage as a strategic means to overcome resource constraints in small and medium-sized enterprises (SMEs). In the industrial market, a bricolage strategy and ambidextrous action may help firms to remain competitive...

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