Keywords: Bridge-maker
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 158–170.
Published: 02 May 2025
...Aswo Safari Purpose This paper focuses on interfirm multidimensional trust in high-tech firm internationalization. Firms (SMEs) that are small and resource-constrained collaborate with bridge-makers in the target markets in their quest for internationalization. Understanding how multidimensional...

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