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Keywords: Building maintenance
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Journal Articles
Business service market segmentation: the case of electrical and mechanical building maintenance services
Available to Purchase
Journal of Business & Industrial Marketing (1999) 14 (2): 151–163.
Published: 01 May 1999
...Bill Merrilees; Rohan Bentley; Ross Cameron Identifies market segments for a category of business services, namely building maintenance services. Hitherto there has been little research on business service segmentation. Data has been collected through written surveys and analysed by factor analysis...
