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Keywords: Burst detection
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1091–1110.
Published: 18 August 2021
... trends Burst detection B2B loyalty is also one of the most recognized constructs in marketing research as well (Blocker et al., 2011 ; Ramaseshan et al., 2013 ; Rauyruen and Miller, 2007). Researchers have developed and introduced many models that explain B2B loyalty...
