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Keywords: Business actors
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 723–733.
Published: 11 October 2021
... characteristics of the business actor. The business paradigm application provides an opportunity to find that business can be different because actors in various communities have various views on what business is and how it should be properly run. Adding the business paradigm concept to the IMP theory implies...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1155–1164.
Published: 21 February 2020
.... The second contribution is the exploration and augmentation of the concept of a business actor. The third calls attention to BVA as a boundary object. These issues are seen as essential to move forward the discussion about the meaning of business interaction in the near future. Originality/value...
