Keywords: Business actors
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 723–733.
Published: 11 October 2021
... characteristics of the business actor. The business paradigm application provides an opportunity to find that business can be different because actors in various communities have various views on what business is and how it should be properly run. Adding the business paradigm concept to the IMP theory implies...
Journal Articles

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