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Keywords: Business and political ties
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Journal Articles
The effect of standardized advertising, managerial ties and born global orientation on export performance
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (12): 2653–2672.
Published: 20 September 2024
... of managerial ties (business and political ties) and born global orientation in explaining the underlying mechanisms between standardized advertising and export performance of 155 exporting AustralAsian (Australia and New Zealand) firms operating in the industrial marketing sector. In sum, this study provides...
