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Keywords: Business associations
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Journal Articles
Jaqueline de Moraes, Jones Luís Schaefer, Jacques Nelson Corleta Schreiber, Johanna Dreher Thomas, Elpidio Oscar Benitez Nara
Journal of Business & Industrial Marketing (2020) 35 (1): 13–22.
Published: 25 September 2019
...Jaqueline de Moraes; Jones Luís Schaefer; Jacques Nelson Corleta Schreiber; Johanna Dreher Thomas; Elpidio Oscar Benitez Nara Purpose This paper aims to propose a structured model based on a data mining algorithm that can calculate, based on business association (BA) attributes, the probability...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1182–1202.
Published: 02 October 2017
...Eric Costa; António Lucas Soares; Jorge Pinho de Sousa Purpose This paper aims to study and explore the activities and the use of institutional network resources by industrial business associations (IBAs) to support and facilitate internationalisation processes of small- and medium-sized...
