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Keywords: Business exchange
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Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (3): 185–198.
Published: 04 March 2014
...Chris Ellegaard; Christopher J. Medlin; Jens Geersbro Purpose – Value appropriation is a central, yet neglected aspect in business exchange research. The purpose of the paper is to generate an overview of research on active value appropriation in business exchange and provide the foundation...
