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Keywords: Business model design
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Journal Articles
Digital-based business model design and firm performance: the mediating role of ambidextrous innovation
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (11): 2309–2324.
Published: 19 July 2024
...Yunshuo Dong; Taiwen Feng; Hongyan Sheng Purpose Business model design (BMD) is essential for firms to interact with stakeholders and gain competitive advantages in a changeable business environment. The advances in digital technologies create plenty of opportunities for the transformation of BMD...
