Keywords: Business paradigm
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 723–733.
Published: 11 October 2021
...Grzegorz Leszczyński; Tibor Mandjak; Tihamér Margitay; Marek Zieliński Purpose This paper aims to introduce the concept of business paradigm to conceptualize and explain differences in business interaction patterns in the IMP research. Design/methodology/approach The concept of the interaction...

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