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Keywords: Business process re‐engineering
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Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (5): 350–362.
Published: 13 June 2008
..., and be viewed differently to create such a pattern different from what has been so far, and traditional competitors into struggle (Dudash, n.d. ; Hague et al., 2003). One of the most recognized strategies that put this thought closer to operation is business process reengineering (BPR). Another...

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