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Keywords: Business relationship ending
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Journal Articles
Triadic analysis of business relationship’s ending: a case study of a dyad and a third actor
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Journal of Business & Industrial Marketing (2015) 30 (8): 891–905.
Published: 05 October 2015
...Dr Minna Rollins; Anniina Schreiner Purpose – This paper aims to improve the knowledge of the way business relationships end by using a triadic analysis. Triadic analysis is used as a tool, permitting the examination of a dyadic business relationship in relation to a third actor(s). The triadic...
