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Keywords: Business-to-business distribution
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Journal Articles
Dynamics in a distribution triad – a case study
Available to Purchase
Journal of Business & Industrial Marketing (2015) 30 (8): 915–925.
Published: 05 October 2015
...Dr Minna Rollins; Catherine Pardo; Sophie Michel Purpose – The purpose of this paper is to deal with business-to-business distribution, with a strong focus on the relationships developed by a distributor with its customers and its producers. Design/methodology/approach – This paper is based...
