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Keywords: Business-to-business service
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (7): 1449–1462.
Published: 08 October 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Value co-creation Knowledge management B2B Multiple case study Industrial service Business-to-business service To gain a competitive advantage, business-to-business (B2B) service firms need to provide innovative...
