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Keywords: Business-to-customer context
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Journal Articles
Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (4): 875–890.
Published: 17 May 2019
... Publishing Limited Licensed re-use rights only Sustainable marketing European countries Business-to-business context Business-to-customer context The contemporary business environment is undergoing dynamic changes nowadays. These refer not only to the most often researched ones...
