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Keywords: Buyer‐supplier
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Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (4): 276–287.
Published: 05 April 2013
... in a relationship, which allows the firm to learn important insider information and become acquainted with firm products and applications that match buyer needs. Luo et al. (2009) proposed that knowledge sharing mediates the contribution of relationship‐specific investment to success in buyer‐supplier...
