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Keywords: Buyer’s dependence
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 385–401.
Published: 19 July 2021
... at: samir.gupta@monash.edu 14 10 2020 08 02 2021 31 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Equity Value co-creation Business relationship Shared responsibility Buyer’s dependence The concept of value co...
